Discover how to choose the right project management software for your marketing or creative team to plan, collaborate, and deliver efficiently

Project management: a strategic lever for marketing performance

The success of a marketing campaign no longer depends solely on creativity or message relevance but on the team’s ability to deliver together, on time, and with consistency. Between briefs, validations, assets, and deadlines, each project becomes a complex ecosystem where coordination drives performance.
According to the Project Management Institute (PMI), only 48% of projects fully meet their objectives, while 12% fail. This highlights a clear truth: project success depends less on ideas than on organization and workflow management.
This is precisely where project management software comes in a strategic tool designed to bring visibility, strengthen collaboration, and streamline workflows. Platforms like MTM embody this evolution, turning coordination into a true engine of collective performance.

Project management software: a key tool to orchestrate marketing and creative teams

A project management software is a digital platform that helps plan, monitor, and coordinate all the tasks, deliverables, and approvals required for a campaign or project to succeed. It plays a vital role in transforming marketing workflows into structured, collaborative processes.

Typical features include:
• Task and deadline planning
• Clear allocation of roles and responsibilities
• Centralization of files, visuals, and documents
• Monitoring deliverables and measuring performance

Platforms like MTM represent this new generation of collaborative tools, unifying planning, asset management, and production tracking within one shared workspace.

Why marketing and creative teams need it

Modern marketing projects go far beyond content creation; they blend media, influence, branding, video production, social media, and data. This variety of channels and stakeholders multiplies the need for alignment and coordination.
According to a Mural study (2025), 85% of teams admit suffering from constant misalignment between people and processes, despite strong confidence in their strategies. In other words, organizations aren’t short on ideas they lack synchronization across their marketing and creative chains.
Without a central tool, approvals get lost, timelines stretch, and the coordination burden weighs on teams.

A project management software allows teams to:
• Make campaign progress visible
• Centralize assets and communications
• Reduce coordination time
• Ensure consistency between creation and delivery

MTM, for example, makes this coordination easier: each deliverable is linked to its status, version, and comments, ensuring full traceability from creation to validation.

Key criteria for choosing the right project management software

The best tool isn’t the most complex, it’s the one that aligns with how your team actually works. Here are the key criteria to consider before deciding.

1. Workflow clarity and visibility

Good project management software makes complexity understandable. The goal isn’t more screens but helping everyone see what’s happening, who’s involved, and what’s next.

Look for :
• A clear presentation of projects and deliverables
• Visible prioritization of tasks
• Real-time status updates to prevent confusion

MTM stands out for its clear and intuitive visualization: each project shows its deliverables, statuses, and deadlines, giving teams instant insight into overall progress.

2. Adaptability to your marketing processes

Each team has its own pace and approval cycles. The software must adapt to your processes while providing enough structure to keep collaboration smooth.

Check for:
• Clear step sequencing
• Role and access-level management
• Capacity to manage multiple projects at once

MTM relies on a predefined workflow tailored to marketing and creative environments, Brief, Ideation, Pre-production, Production, Delivery, ensuring fluid transitions and clear accountability. The platform includes several user roles with defined access levels and allows management of multiple active projects without losing visibility.

3. Smooth collaboration and feedback management

Collaboration is often marketing’s weak spot. Good project management tools centralize communication, enable file commenting, and simplify approval loops.

MTM includes a “review link” system: external partners can view and comment on deliverables without creating an account, significantly reducing friction.

4. Asset management and version control

Marketing projects generate a large volume of assets: visuals, videos, documents, and variants. Without integrated asset management, duplication and version loss are common.

Assess:
• The link between files and projects
• Version management
• Archiving options

MTM combines project and asset management: each file stays tied to its context and approval history, ensuring complete traceability.

5. Progress tracking and performance visibility

A good project management software should provide a clear picture of progress, not just a task list. The goal is to help teams and managers assess project status, identify bottlenecks, and adjust planning accordingly.

Track closely:
• Deadline compliance
• Deliverable status
• Overall project workload
• Validation efficiency

MTM facilitates progress tracking through transparent visualization of deliverables, statuses, and due dates, giving teams immediate understanding of production pace and project flow.

6. Ease of adoption and customer support

Adoption is often what separates a good tool from a great one. Project management software should be intuitive, quick to learn, and backed by responsive support.

Evaluate:
• Learning curve
• Interface usability
• Customer support availability

MTM was designed for hybrid teams, creatives, marketers, and project managers, with a clean interface that encourages fast adoption. The platform also offers customer support available throughout the week, ensuring continuous assistance at every step.

7. Security and governance

Marketing projects involve sensitive data: confidential files, pre-release visuals, client deliverables. Before choosing, verify GDPR compliance, secure hosting (ideally within the EU), and role-based access control.
MTM meets these standards with strong access control and archiving aligned with marketing data security best practices.

The “extras” to consider before committing

✔️ Scalability to fit team and project growth
✔️ Training and onboarding for skill development
✔️ Total cost of ownership (TCO), including support and maintenance
✔️ A smooth, cross-functional collaboration experience

MTM stands out for its focus on process fluidity and cross-team coherence.

A strategic choice, not a technical one

Choosing a project management software is about defining how your team works together. It’s not an IT purchase, it’s an investment in clarity and alignment.
Top-performing teams understand that structure fuels creativity. Project management doesn’t limit imagination, it gives it space to thrive.

Platforms like MTM represent this culture of organized, measurable collaboration.

In summary

The best project management software is the one that:
• Brings people together
• Clarifies priorities
• Centralizes content
• Accelerates delivery without sacrificing quality

FAQ – Everything you need to know about project management software for marketing and creative teams

What criteria should you compare before choosing a project management tool?

Workflow clarity, adaptability, asset management, reporting, and security.

Why are these tools essential for marketing teams?

They structure collaboration and ensure complete campaign tracking.

Should you choose software built for creative teams?

Yes, to benefit from versioning, validation workflows, and integrated DAM.

How do you measure the ROI of project management software?

By tracking on-time deliverables, team satisfaction, and fewer delays.

Where does MTM fit in this landscape?

MTM represents the new generation of tools combining project management, collaboration, and asset handling.

Sources

Zoe Talent Solutions – Stakeholder Engagement Effectiveness Study
Harvard Business Review – How Great Project Managers Lead Teams
Asana – Anatomy of Work Report 2024
Marketing Agency Index – Project Management Trends 2024