Featured Post
Breakthrough innovations.
Shifting strategies. Emerging patterns.
The future of marketing and creativity, straight to your inbox.
Breakthrough innovations.
Shifting strategies.
Emerging patterns.
The future of marketing and creativity, straight to your inbox.
Breakthrough innovations.
Shifting strategies.
Emerging patterns.
The future of marketing and creativity, straight to your inbox.
All Posts
PROJECT MANAGEMENT
How to effectively coordinate multiple teams on a marketing campaign
PROJECT MANAGEMENT MOST POPULAR
How to choose the best project management software for your marketing or creative team
IA & AUTOMATISATIONMOST POPULAR
Transparency and trust : why it becomes essential to indicate when content is generated by AI
AGENTIC IA
When the AI agent becomes your internal analyst : generate recommendations even before you ask the question
AGENTIC IA
AI Agentic and ethics : how far to let an intelligence act for you?
PRACTICAL GUIDE : ADVICE
Checklist for a frictionless campaign launch : from brief to delivery
PRACTICAL GUIDE : ADVICE
Content audit : the method to understand what works (and what your audience is tired of)
ASSET MANAGEMENT
The 2026 trends in asset management: generative AI, automation, and hybrid governance
ASSET MANAGEMENT
How to protect your marketing assets against leaks and unauthorized uses | Digital Asset Guide
IA & AUTOMATISATION
Creating viral content with AI : strategies, tools and best practices for 2025
IA & AUTOMATISATION
5 areas of marketing where automation saves (and loses) time
AGENTIC IA
How AI agents automate competitive intelligence: guide for marketing and strategic teams
AGENTIC IA
Intelligent agents: how AI agencies improve the detection of emerging trends
ASSET MANAGEMENT
How poor asset versioning can ruin a marketing campaign
ASSET MANAGEMENT
When your content accumulates: how to filter to keep only the impact
PRACTICAL GUIDE : ADVICE
Developing a campaign in several formats: step-by-step practical guide to maximize engagement
PRACTICAL GUIDE : ADVICE
Best practices for reusing your content without losing its impact | 2025 Practical Guide
PRACTICAL GUIDE : ADVICE
Build an editorial calendar focused on the real needs of your audience
PRACTICAL GUIDE : ADVICE
The 7 content formats that generate the most engagement in 2025
AGENTIC IA
Intelligent automation: how AI agentics helps to make better marketing decisions
ASSET MANAGEMENTMOST POPULAR
Create internal guidelines to speed up the validation of your content and strengthen your asset management
ASSET MANAGEMENT
How to define an effective naming and versioning strategy
IA & AUTOMATISATIONMOST POPULAR
Creating content that resonates: how generative AI transforms brand storytelling
IA & AUTOMATISATIONMOST POPULAR
Data Risks in AI : guide for brands & marketing teams
AGENTIC IA
The future of automation: exploring the potential of AI agentic in marketing & communication business processes
PRACTICAL GUIDE : ADVICE
Brand ecosystems: how marketers build connected and sustainable strategies
PRACTICAL GUIDE : ADVICE
Creating a powerful customer experience: key principles and impact indicators
ASSET MANAGEMENT
Organization of marketing files: how to avoid duplicates and waste of time
ASSET MANAGEMENT
A single hub for all your content: how centralized asset management transforms collaboration
PROJECT MANAGEMENT
From idea to brief: how to effectively structure the launch of a creative project
PROJECT MANAGEMENT
Agile Retro-Planning: how to effectively synchronize your creative and marketing teams
PROJECT MANAGEMENT
Combining creativity and efficiency: the keys to a successful project management
MOST POPULAR PROJECT MANAGEMENT
Key to multichannel success: how project management structures your strategy
IA & AUTOMATISATIONMOST POPULAR
Centralization and intelligence: AI at the heart of new marketing collaboration
IA & AUTOMATISATION
Generative AI vs Analytical AI: what are the differences for marketing teams?
AGENTIC IA
AI agentic and the transformation of consumer experience: what brands need to know
AGENTIC IA
Accountability and transparency with agentic AI: new benchmarks for marketers
PRACTICAL GUIDE : ADVICE
How to effectively structure the production of a multi-channel video campaign in 2025
PRACTICAL GUIDE : ADVICE
Content declination: tips for creating effective assets on each network
PROJECT MANAGEMENT
Managing your resources and deadlines: the art of balancing creativity and efficiency
ASSET MANAGEMENT
How to collaborate effectively on your marketing assets thanks to comments and annotations
ASSET MANAGEMENT
From creation to dissemination : why a well-managed asset lives longer
IA & AUTOMATISATION
The Future of 'Snackable' Content: How AI is Shaping TikTok, Reels, and Shorts
IA & AUTOMATISATION
AI and print: how far can artificial intelligence transform the creation of posters and advertising brochures?
IA & AUTOMATISATIONMOST POPULAR
AI and cross-cultural campaigns: adapt a global message to each market
IA & AUTOMATISATIONMOST POPULAR
How AI simplifies managing your asset library in 2025
IA & AUTOMATISATION
Strategic planning 2.0: Using AI to predict creative trends
IA & AUTOMATISATION
Produce creative retargeting campaigns with AI
IA & AUTOMATISATION
AI and Multilingual Campaigns: How to Quickly Create Localized and Engaging Content
AGENTIC IA
Agentic AI and Small Language Models (SLMs): Accelerating Innovation and Accessibility
IA & AUTOMATISATION
2025 Trends for Agentic AI in Advertising and Marketing
IA & AUTOMATISATION
AI and Multichannel Asset Production: Reducing Costs, Boosting Creativity
IA & AUTOMATISATION
How AI Can Generate Ready-to-Shoot Video Scripts
IA & AUTOMATISATIONMOST POPULAR
How to Use AI to Reduce Time-to-Market for Your Marketing Campaigns in 2025
AGENTIC IA
Complete Workflow: From Asset Creation to Editing with an AI Agent
PROJECT MANAGEMENT MOST POPULAR
Project Management : Driving Creativity and Innovation
MOST POPULAR AGENTIC IA