The Future of 'Snackable' Content: How AI is Shaping TikTok, Reels, and Shorts
AI emerges as the new accelerator for short-form videos, boosting creativity and brand performance online
The reign of snackable: a lasting trend
Video now dominates online content consumption. According to [Think with Google], short formats are steadily growing and have become central to digital habits.
These ultra-short formats embodied by TikTok, Reels, and Shorts are no longer passing trends; they have become the core of social media strategies. Today, artificial intelligence plays a key role in how these videos are designed and distributed.
Rather than replacing human creativity, AI acts as an accelerator. It provides brands, creators, and agencies with tools to save time, experiment more, and adapt content to audience expectations.
What is snackable content?
The term snackable content refers to short, easy-to-consume pieces of media. TikTok, Instagram Reels, and YouTube Shorts are the main platforms driving this trend.
Key characteristics
- Duration: 15 to 90 seconds
- Vertical format
- High viral potential
- Mobile-first consumption
Simple definition
Snackable content is the digital equivalent of a quick snack — fast to consume, yet powerful enough to spark an emotional or informational impact.
AI powering short-form videos
1. Automated content generation: from idea to video
Generative AI can transform a simple text brief into a ready-to-publish video. It analyzes the input (theme, tone, visual style, duration) and assembles sequences by integrating visuals, voice, effects, and subtitles.
As a result, multiple versions of the same message can be created within minutes, allowing creators to test different narrative approaches and adapt videos to specific audiences.
2. Near real-time optimization
AI doesn’t just produce content — it monitors how it performs. It analyzes key performance indicators such as watch time, retention, clicks, and engagement to detect which parts capture viewers’ attention and where drop-offs occur.
Machine learning models highlight patterns and suggest practical improvements, such as shortening an intro, adjusting video duration, or tweaking visuals and sound design.
These insights don’t replace human judgment but give marketing teams actionable feedback to refine their campaigns — often in near real time.
3. Large-scale personalization
Machine learning enables dynamic personalization of videos across audiences — adjusting language, subtitles, or visual elements based on viewer preferences.
According to McKinsey, generative AI can drive productivity gains of 5–15% in marketing and sales through scalable personalization.
4. Accessibility and inclusivity
AI also adds a social and inclusive dimension. It automatically generates multilingual subtitles, translates content, and enhances accessibility for users with disabilities. This ensures a wider reach while maintaining inclusivity standards.
A new era of augmented creativity
AI doesn’t limit creativity — it enhances it. It enables creators to experiment faster, test visual effects, and explore innovative storytelling formats.
What once took hours of editing can now be done in minutes, freeing up creative energy for what matters most: the idea and the story.
“AI isn’t a threat to creativity but a catalyst that pushes the boundaries of what we can imagine in short formats,” says Nicolas Bordas, Vice President of TBWA Europe.
In practice, this means creators can prototype faster, test multiple versions, and refine their storytelling based on audience feedback. AI doesn’t write the story — it provides the tools to go further, faster, and with more confidence.
Snackable video trends for 2025
Authenticity remains key
Audiences in 2025 value authenticity more than ever. Overly polished or heavily produced videos are often seen as less credible, while spontaneous and genuine content tends to drive stronger engagement.
AI supports this authenticity by simplifying editing, improving sound quality, and automatically generating subtitles (Superside).
Generative AI and UGC
User-generated content (UGC) remains a powerful driver for brands, fostering trust and proximity with audiences. In 2025, a new trend emerges: AI-enhanced UGC.
AI tools now help improve video quality, adjust formats across platforms, and combine clips into cohesive campaigns — striking a balance between raw authenticity and professional quality [Accenture].
Shoppable videos: from viewing to buying in one click
A rapidly growing trend: short-form videos are becoming transactional. Thanks to AI and e-commerce integrations, viewers can now click on featured products directly within a video to purchase them without leaving the platform.
This “shoppable video” experience reduces friction between inspiration and conversion, capturing intent at the very moment of engagement.
According to Levitate Media, the market for interactive and shoppable videos is expected to reach billions of dollars, expanding across social platforms by 2025.
The future of snackable and long-form content
While short-form content dominates attention, it doesn’t mark the end of long-form storytelling. Instead, both formats coexist in a complementary ecosystem: short videos capture attention, while longer formats — articles, podcasts, documentaries build trust and expertise.
The most effective 2025 strategies blend the two, with AI serving as the bridge between quick engagement and in-depth storytelling.
With MTM, businesses can manage both short-form and long-form workflows in one place short for visibility, long for depth.
Conclusion: AI, the ally of snackable content
The future of snackable content isn’t about mass automation — it’s about balance between technology and creativity.
AI streamlines and enhances production, but human intuition still drives meaning and emotion.
Snackable formats remain a unique opportunity to capture attention, drive engagement, and tell a story in under a minute.
With platforms like MTM, this promise becomes tangible, efficient, and measurable.
FAQ
- What is snackable content ?
Short-form content designed for quick consumption on mobile (TikTok, Reels, Shorts). - How does AI help create short videos ?
By automating production, optimizing performance, and personalizing content. - Does snackable content replace long-form content ?
No. The two coexist — short captures attention, long builds trust and expertise. - Which AI tools are best for TikTok and Reels ?
Each platform offers built-in tools, while platforms like MTM add collaborative management and workflow optimization. - Will AI replace creators ?
No. AI enhances creativity and productivity, but the human touch remains essential.
